In our last blog we shared Ten Top Tips on using an online presence and social media as part of a risk management strategy. Here are some great examples from real projects to give you inspiration.
The following real world project examples show ways to use Social Media to mitigate reputational risks; attract employees to minimize resourcing problems; increase the likelihood of the project going ahead after the consultation phase; and to help generate new business opportunities.
An effective online presence for a project and proactive use of social media is increasingly being used to:
- Paint the vision and benefits of the project to local communities
- Show proof of a comprehensive consultation phase
- Share information, images, video, plans and consultation documents with stakeholders
- Provide transparency of the business opportunities the project provides for businesses of all sizes – including local suppliers and SMEs
- Act as a showcase to help businesses win other projects
- Attract employees
- Collect ideas and gain early warning of potential issues
Here are some great real world project examples:
Mersey Gateway Bridge
This project is to build a new bridge over the River Mersey in the North of England. The preferred bidder for the project was announced in June 2013.
BAM Ferrovial Kier (JV working on Crossrail)
This consortium has been awarded 3 major projects as part of the £14.5b Crossrail initiative to build a new rail line across and under London.
This is currently the largest infrastructure project in Europe and will be complete in 2018/19:
Do you have great examples to share of how projects are using the web and social media as part of a risk mitigation strategy?